GRPAA Retirement Advisors Edge Crosses the $100M-Mark After Q1 LaunchSubmitted by GRP Advisor Alliance on April 30th, 2018
It’s only taken 90 days for GRP Advisor Alliance’s newest retirement plan solution, the Retirement Advisors Edge program, to aggregate over $100M in plan assets since its launch back in January. GRPAA has partnered with some of the industry’s largest full-service providers to offer nation’s-best pricing, complimenting top-tier service models and access to unique investment options only available to GRPAA members. “Advisors are looking to create efficiency in their practices, especially on smaller plans, but they still need to provide greater value. Through scale, Retirement Advisors Edge enables advisors to offer better pricing, better service, and provide more value to smaller plans that is usually only seen in the mid-to-large plan market”. Jim Owen, Managing Partner at the Carlsbad, CA-based home office explained.
“This offering was truly ‘Built by Advisors, for Advisors’. Advisors wanted flexibility in plan type, design, investments selection, fiduciary services, administration, etc. - but they also wanted maximum efficiency. By leveraging our industry relationships, we were able to build a solution that isn’t one-size-fits-all and allows the advisors to customize to the client’s needs.” Owen continued. “We discuss everything we do with our advisors first, they drive where our focuses are. What we didn’t expect was how quickly we’d hit this milestone. It’s extremely exciting and proof of concept.”
The newest offering to the GRPAA network includes partnerships with Alliance Benefit Group, Empower, Pentegra and Voya and includes access to other exclusive features from GRPAA, including industry-leading financial wellness programs and collective investment trusts.